We launched DAMAC’s latest project, ISLANDS, with a bold and unexpected stunt introducing “DAMAC Air.” The campaign teased a new airline, but it was actually a creative lead-up to the real reveal: ISLANDS. With over 150 multinational influencers, we rolled out content across Dubai, building massive buzz. Then, 59 influencers followed up with sharp, sales driven content that helped DAMAC generate $10 billion in just 10 hours.